Organizations

The ALTERNATIVA Association is a non-profit organisation founded in 2018 to promote free creative and cultural expression and foster an active civil society.

The Association’s most significant programme is No Profit Recordings. Activities carried out within this programme include the distribution of music releases and the promotion of concerts by Croatian and international musicians. The Association develops various strategic partnerships and collaborates with numerous stakeholders at both national and international levels, including musicians, promoters, record labels, associations, and music venues.

Through these collaborations and activities, ALTERNATIVA directly strengthens the independent music scene while helping artists promote their work and reach wider audiences.